Parting shots at social media (last call)
Social media is a means to an end. But what end?
Money? A life résumé? Launching something real? Helping even just one person?
For me, it’s always been my own channel—YouTube, TikTok, X, Threads, Instagram, LinkedIn. I’ll be on all of them, active on some more than others. I’ve never viewed it solely as a business play. It’s journaling. Broadcasting. If one person laughs, gets inspired, or thinks differently—then yeah.
What about connection?
Somewhere along the way, we lost the meaning of connection. Social used to be about where you were, who you were with, what you were eating. A random night out. A blurry recap of the weekend. That kind of sharing is disappearing—even from close friends. And the less we see of each other, the more this starts to feel like an AI-fed, isolated feed of curated strangers. It's no longer social—it's solo.
I think about that line from A Bronx Tale—“The saddest thing in life is wasted talent.” Lorenzo wrote it, Sonny lived it, and it still hits. I’ve seen it firsthand. People with raw talent—singers, painters, writers, coaches, founders—keeping quiet. Maybe social just doesn’t match their values. Fair. But my bigger worry? AI is quietly replacing curiosity with convenience. It gives you answers without the seeking. Data instead of risk. And if it told you your idea had a 90% chance of failing—would you still chase it?
That’s the uncomfortable part.
Social media is turning into pure entertainment—if it hasn’t already. When’s the last time you posted something real? Right. And here’s the real fear: as production value goes up—better lighting, sound, cameras—the bar to just show up keeps rising. People who didn’t share before won’t start now. Not because they can’t. But because they think it’s too late.
It’s not.
If you’ve got something to say—a voice, an idea, a point of view—this is the time. You’ve got maybe 14 months before this version of social media—the one where honesty still cuts through—is gone.
Post now. Before the window closes.