Something happened on the way to the bodega

Are you there yet? From where to eat, what to eat, health records, financial planning strategies, mundane decisions of what to do on vacation or where to go?

WOW.
We literally are in it.

I read an article yesterday (here) CAA, one of the largest talent agencies, is allowing actors to digitally make themselves AI for future purposes in their Los Angeles facility called the Vault.

Between remote work and people literally living with headphones on…we are becoming the cyborgs …slowly at first, now more quickly.

Running now at the gym, I needed to use the restroom. I saw my wife. She is waiting for me to leave. She's two feet from me and I’m motioning and speaking to her that I need to use the restroom, she’s locked in. No response. During the work day we are both locked into our computers. Out of touch from the weather, outside noise, giving our respective AI more information from calendars to thoughts on paint color (painting our apartment at the moment).

As the CEO of a perpetually small and always growing tech company, AI has been perfect timing. It handles admin work, gives real time feedback, and has become a coach that’s available 24 hours a day. Have you ever pasted a sales transcript into Claude and asked it to brutally critique how you spoke to a prospect, customer, investor or even your own team? It’s humbling.

And yet we (DevHub) are at a very interesting inflection point. For those new to DevHub.com we are a CMS (Content Management System). For my parents, ‘websites,’ for brands with many locations - so each location has its own websites. The point is, websites? What is a website in 2026? Or even 2030? We see it as one of two things…

First, the standard of which LLMs (Chat, Claude, Grok) learn about a brand, person, it's the ‘official,’ blue check mark of an entity. The information that lives in a website is GOLD aka if it’s not on the website it does not exist *This line was modified from one of the smarter marketers I have ever met Amy Hebdon, look her up. This official record becomes a standard of data (content and integrations) in which AI agents and consumers can surface information and take action - DEVHUB becomes (or already is) that standard (still playing out).

Second, websites are becoming flagship stores. A flagship store doesn’t need every transaction to happen inside it. It exists to establish trust, identity and authenticity. Have a bad experience in ‘real life,’ that sentiment flows online. The website needs to still load fast, give the consumer what they ‘expect,’ when they click book now and for god sakes NO pop ups on mobile! 

Maybe websites disappear one day. Maybe they don't. But something still has to be the official record of who you are. AI needs somewhere to learn from. Customers need somewhere to verify what they're told.

That's the future we're building toward at DevHub.

Ironically, it's being demanded by AI aka what we humans are giving it - more trust.

Originally appeared on Mark Michael’s LinkedIn